Assaf Frank: Photographer and Easyart Academy Artist

Posted by , 2 January 2012

“Nordic Midnight” by Assaf Frank

Assaf Frank was born in Israel 1971, and spent his childhood playing on the farmland where his parents work.

He went on to have a successful career in IT, travelling the world, which inspired his passion for photography. During this time he began to build a collection of high quality digital images combining his photography skills with his computer knowledge to produce beautiful colour manipulations.

In 2008 he became a full time photographer and his images are now published around the world on products, greetings cards and wall art.

EA: Colour and form are really prominent in your photographic images—would you say that these are important to your work?
AF: I love simplicity, clean lines and bold colour. I experiment with different colours as it inspires me but also people want beautiful images to match their interiors.

“Bougainvillea flower extreme close-up” by Assaf Frank

EA: What is your favourite subject to photograph?
AF: I love being outside photographing landscapes but I also like the balance of being in the studio photographing floral images.

EA: There is a great element of fun in some of your images as well.
AF: I photograph images for the greetings cards industry, my wife is a food stylist so we work together to produce images such as cupcakes, cute dogs and funny Christmas puddings. We try to come up with fun things which will make people laugh, and cupcakes are very popular for wall art for kitchen diners and children’s’ bedrooms.

EA: Is the natural world your greatest inspiration?
AF: Yes, I love the natural world. I grew up on a farm ten minutes from the beach in Israel so being outdoors is natural for me. I enjoy visiting new places to photograph such as Norway last year or returning to places like the Lake District at different times of year to capture different seasons.

“Close-up of calla lily (B&W)” by Assaf Frank

EA: Do you feel that on line and digital advancements have affected the way you work?
AF: Yes- I wouldn’t be a photographer if it wasn’t digital as I was born into the computer age. Technology is second nature for me. As a digital photographer I can see the results of my work immediately rather than waiting for films to be developed which allows me to be more creative.

Images being sold on line have changed the way we buy art and allows customers to have the size and shape of art they require. Everything is easy when it is online.

  • Filed under:
  • Artist News
  • Share this article

Sign up


Sign up now and get a free print

Sign up for the Easyart newsletter to take advantage of this exclusive offer and receive updates on the latest artists and collections.

Bank Holiday Sale
25% off all orders over £25. Use the code AUG25 by 25/08/14


Gives the frame its character and provides the perfect setting for an artwork to be fully enjoyed.

Perspex or glass

Protects the artwork from dust and wilting so that it can be admired for many years.


Adds depth to an image and works with the moulding to enhance and protect the artwork.

Backing board

Bonds to the artwork ensuring it is perfectly smooth and holds the whole frame together.

More about framing


In the Design Studio

We partner with the world's top museums and galleries to bring you exclusive prints of the highest quality. Our teams of designers ensure the colours are accurate, papers are well suited and the best frames are suggested.

Colour Perfecting in the Print Room

In the printing room, artworks are printed on state-of-the-art machines with a team of technicians checking colour and quality every step of the way.

Measuring Up

After being cut down to size, our team carefully finish any stray edges, check measurements and prepare the prints for mounting and framing.

Assembling Frames in the Framing Workshop

We have a team of master framers who work with high-quality, responsibly-sourced wood to create our vast range of framing combinations - each frame is bespoke and made to order for every print.

Hand-finishing in the Framing Workshop

Our selection of hand-finished frames are painted or stained by hand in a variety of colours, and finished with a layer of wax - the end result is a uniquely crafted, beautiful frame that is made to last.

The Last Stop

In this workshop everything comes together - the print, the frame and the glass - in a seamless and stream-lined process.

Mounting the Prints

The artwork is carefully mounted in preparation for framing.

Laying the Glass

Once mounted, the print is ready to be covered by glass or perspex - a delicate procedure but expertly done with not a fingerprint in sight.

The Final Product

After a final, thorough check, the framed print is ready to be carefully packaged up and shipped to the customer.

Transferring to Canvas

For those who order their art as canvas prints, the same amount of attention and care goes into the process. Here, the print is being transferred to a wooden frame.

Finishing the Canvas Edging

As with the framed prints, our canvases are all hand-finished in the workshop - a labour of love from start to finish.