The UK's favourite place to buy art
Pippa Jameson is a stylist with more than 14 years experience in the interiors industry, and she also worked as an editor at BBC Good Homes magazine. Pippa has worked with a range of clients, such as Marks and Spencer and Nokia, and founded her very own interiors blog in 2007. She’s even been interviewed by the legendary Holly Becker (who I happened to see lecture on blogging at 100% Design this year) of Decor8!
Most recently, Pippa has been on the expert panel for Beautiful Kitchens magazine, along with Lawrence Llewellyn Bowen, where she offers her expert advice to readers. Pippa was recently, er, crowned, as the ’Crown Paints Stylist Blogger of the year 2011′.
Pippa, you’ve been involved in interior design for some years now, in lots of different capacities, how important are trends in relation to interiors?
A: Trends are extremely important and forecasting can actually start 2-3 years in advance of a season, starting with fashion which then trickles down to interiors, such as the Navajo trend coming to the fore this winter. Consumers look to retailers as a trusted source for this information. The same applies with styling in the commercial world, and it’s my job to know and provide my client with the latest trends.
What has been the most extraordinary interior brief you’ve styled for?
A: It has to be an ad campaign I styled for John Lewis, for a store opening in Cambridge. They decided it would be a great idea to float all of their new stock on a punt down the River Cam, and use this as the press shot for billboards and buses. It was the craziest thing I have ever done but it was a complete success. It is times like that when I think how much I love the randomness of my job!
How important is art in the context of interior styling?
A: Art is an integral part of interior decorating as it’s such a versatile medium. From a small but striking Roy Lichtenstein art print in a cloakroom to a huge piece covering a whole wall, art can be adapted to any space adding colour and style and. The framing chosen for pictures can add an extra dose of personality to any room. For instance, busy wallpaper would work with basic black framing and white mounting, whilst a plain wall with, say, a Japanese art print by Katsushika Hokusai could be stunning with a vermilion mount and ornate gold frame.
If you were allowed to take or commission one artwork to a desert island, what would it be and by who?
A: I think it would have to be a nude, as I adore figurative art, maybe one by Francine van Hove or my sister Abigail Jameson (an artist and of course I’m a little biased!)