London 2012 Olympic Posters: An Olympian Achievement?


Events and Exhibitions, General
Tracey Emin 2012 Paralympics Poster and Bridget Riley 2012 Olympics Poster

Tracey Emin 2012 Paralympics Poster and Bridget Riley 2012 Olympics Poster

The London 2012 Olympic and Paralympic posters were launched on 4 November 2011 at Tate Britain, and are being displayed as part of the London 2012 Festival next summer, in the run up to the thrilling (depending on who you ask!) events. Predictably, the works produced by British artists such as Tracey Emin and Howard Hodgkin have provoked complaints from critics and the public who seem to agree that London 2012 Olympic posters by graphic designers would have been more appropriate to showcase British creativity.

Anthea Hamilton 2012 Olympics Poster and Michael Craig-Martin 2012 Paralympics Poster

Anthea Hamilton 2012 Olympics Poster and Michael Craig-Martin 2012 Paralympics Poster

However, the opportunity to see these posters as artworks in their own right has been completely missed. It’s no surprise that an abstract painter like Hodgkin would use broad blue brush strokes to express the dynamic energy of swimming. It’s also great to see such a strong female contribution to the project, with my personal favourite being Anthea Hamilton’s ‘Divers’ with it’s elegant white silhouette contrasted against ripples of poolwater. The artist also draws attention to the fact that synchronised swimming is the one women-only event in the Olympics.

London 1948 Olympics Poster and Mexico 1968 Olympics Poster

London 1948 Olympics Poster and Mexico 1968 Olympics Poster, which could have been inspired by Bridget Riley's Op Art works of the 1960s

However, if you’re a fan of the graphic design of classic Olympics posters of the past, then take a look at classics from London 1948, Tokyo 1964 and Mexico 1968.

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