Easyart ID: 423008
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London 2012 commissioned twelve leading contemporary artists to create the official posters for the London 2012 Olympic and Paralympic Games. No longer in print and with only a few copies left in stock, these premium-quality posters, printed in the UK on 200gsm FSC paper, are likely to become sought-after collectors items. Michael Craig-Martin combines quotidian objects such as light bulbs, chairs, and umbrellas with everyday words. His pairing of language and image is based on both familiar and unexpected associations. In combining the word GO with a stopwatch Craig-Martin conveys with a sense of immediacy the excitement and anticipation experienced in the moments before the starter pistol is fired, and the roar of the crowd as they encourage their favourite athlete towards the finish line.